03/08/22CustomerSpotlight: How CAS CRM empowers Sales and Marketing at AMAZONE Group

The CustomerSpotlight series shines a light on impressive and inspiring companies that are accomplishing amazing things with CAS CRM.

CustomerSpotlight CRM at AMAZONEN-WERKE

In this new episode we turn the spotlight on CAS Customer AMAZONEN-WERKE H. Dreyer GmbH & CO. KG who has become one of the leading manufacturers of agricultural machinery worldwide. AMAZONE`s headquarters are located in Hasbergen/Germany, operating with 9 further production sites worldwide and exporting 80% of the production in more than 70 countries.

AMAZONE was looking for a new CRM system that could keep pace with the company's international setup of 11 own sales companies and 70 importers around the globe. The new CRM software was supposed to provide mobile access via tablets and web access, combined with a high user-friendliness and the easy integration into the whole system landscape, especially to the ERP system.

After an extensive selection process with different software providers, we came to the conclusion that CAS genesisWorld offers the best mix of user-friendliness, mobile application and different forms of deployment”, says Stefan Hagmann, Digital Sales Development at AMAZONEN-Werke.

To organize their international business more efficiently and transparently, the company relies on the CRM solution CAS genesisWorld in combination with the customer portal ‘My Amazone’ to also integrate the independent sales partners closer into the whole sales process.

"CAS genesisWorld makes our daily work easier, supports the entire sales process and we benefit from better customer retention and satisfaction”, highlights Stefan Hagmann.

Watch the CustomerSpotlight video with Stefan Hagmann, Digital Sales Development at AMAZONEN-WERKE to learn how CAS CRM helps the company gain a competitive edge and how the CRM project was successfully implemented.

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